Jongga Flavourverse

Covent Garden, London
2023
Senior Architectural Designer for Amplify

Project overview

Sitting at the cross section of exhibition, retail and experiential space, the Flavourverse consisted of three distinct spaces where visitors could learn about the historical culture around kimchi making, try dishes involving kimchi and engage with visually striking moments of fun.

As Senior Architectural Designer, I took the project from pitch to execution, navigating complex design, conceptual and logistical challenges across a ten month period.

Product Display System

To showcase UGG’s new product range, I designed and oversaw the production of a bespoke furniture collection.

Featuring shoes, boots, garments and accessories, the furniture had to be flexible and modular, whilst retaining a cohesive aesthetic to serve as a dynamic backdrop to the product range.

Materiality

The collection balanced raw industrial elements with refined materials. Juxtaposing the unfinished aesthetic of breeze blocks, ratchet straps, and caster wheels against the sleek precision of aluminum extrusions, acrylic enclosures, and mirrors, the pieces formed a striking visual contrast.

This material interplay not only created a backdrop but also enhanced the boldness of the featured products, ensuring they stood out within the space while reinforcing the brand’s innovative and expressive identity.

Spatial Design

The event took over a series of spaces, from the street facing window displays through an immersive entrance portal to the airy atrium, the gallery above and a series of smaller adjoining spaces including a play space and smaller workshop areas.

Exterior treatment

Vivid tubes of LED lighting, sculptural layers of fabric and graphics signalled the presence of the Feel House to the street, impactful both during night and day.

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