Adobe at Sundance
London
2025
Senior Architectural Designer for Amplify
Project overview
As a Senior Architectural Designer I worked with Amplify to create a complex experiential activation for Adobe at Sundance Film Festival.
As a sponsor of the festival, Adobe transformed a three storey gallery space in Utah for film makers to connect and learn and engage with the brand.
Working closely with Adobe’s creative team I developed an architectural approach that takes inspiration from BTS film making environments in a playful and stylised way whilst staying true to the Adobe brand.
More info below
Working closely with Adobe’s creative team, I helped design an immersive BTS environment that reframed filmmaking as an accessible, collective process rather than a hierarchy of roles. The spatial and graphic language drew from the textures of production, from scripts and set materials to interface elements from Adobe’s most widely used digital tools.
The experience was structured around community, creativity, and conversation, with each floor of the building offering distinct spatial moments including immersive corridors, set-inspired installations, and hands-on creative zones. From film-set references like flight cases and gaffer tape to abstracted digital overlays, the space blended physical production worlds with Adobe’s creative ecosystem to celebrate every stage of the filmmaking process.